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This out-of-home marketing agency reached out for a complete online presence update. It was time to refresh their look with a more modern, vibrant, and user friendly. The primary focus was to develop the company’s website with a mobile-friendly interface, but also focusing on effortless user navigation.
A business page on Facebook gives the business a way to communicate directly with their target audience. The “fans” are there because they are aware of the company and want to learn more about it. The Facebook page was essential for: posting useful, relevant, and interesting links; asking fans to contribute with comments; organizing contests and promotions (video animation example below); and etc.
Email marketing allows the business to personalize their messaging and tailor messages based on customer actions, such as the preview below. In addition, it’s the perfect digital marketing tactic for businesses working with small budgets, because it’s relatively inexpensive to start and maintain email marketing campaigns.
