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The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve that goal. We started off with a revitalization of the company’s business card and letterhead, from initial sketches to the final layout as you can see above.
The next step was to do a complete revamp on their website, so that it could really show its clients what the agency was capable of in the advertising world.
Consistent branding allows a business to be perceived as the same business they’ve interacted with in the past. After enough consistent exposures to a brand, clients often begin to feel as though they know it personally and the relationship begins to grow. With that in mind, the agency’s social page required a consistent look and feel as well.
